Category Archives: Tradeshows


Five Tips Every New Exhibitor Should Know

New to exhibiting? Here are 5 tips to enhance your trade show and event marketing program!

Even in this age of the Internet and social media, statistics confirm exhibiting at trade shows is an effective and efficient way for companies to accelerate the sales of products and services.

Although trade show marketing can produce great results, it’s important to understand that you can’t just obtain a budget, pick a show, rent a booth space, buy an exhibit, show up and expect to get sales – you need a a marketing plan and specific strategies to set a roadmap for each show.

Your trade show and event marketing program could be a complex initiative. The following five tips can help develop a plan.

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